About Us

CLARA was launched in Saudi Arabia with the purpose of understanding the nuances of our beautiful, rich, voluminous Arab hair. Created by regional experts, it's built to understand the culture behind hair – every type has different needs.

For the Middle East, this means being one of your own – having real experience with Arabian hair types, from the straight to the frizzy to the thick – and how the weather of the peninsula and the region plays into our its behavior.

The beauty of our our hair lies in embracing and maintaining its natural elements – where CLARA is committed to preserving the rich heritage and culture around the uniqueness of our locks. From the KSA to the world, CLARA is a dedicated and celebration of hair health... creating devices made for ease, minimized hair damage, and lasting styling.

 

HAIR HEALTH
Designed to protect and service every strand. We believe in personalized education: every hair type has a secret formula — and our experts pair CLARA’s research with advice on protection and care.

THE TECH MINDSET
Ionic technology. Oil infusions. Silver ions. Airflow. Heat. Bristles. At every angle, CLARA speaks in tried-and-tested mechanisms that secure results, safety, and control.

LIVING LOCAL
Our science is global, our living is local. Changing climates and climate change call for understanding the roots — hair and culture— of every region that CLARA lives in, and what that needs in terms of haircare.

SELF-LOVE
Self expression is the queen of confidence. Feeling good in your own skin is more than a great blow-out, it’s about embracing the you… We’re just here to help make that happen with a dash of luxury and a lot of ease.